The Revolution of Choice

When thinking over Anarchism, it occurred to me that there is a much more practical and less radically toned way to achieve personal and social change. This is along the same line as the last meditation on Anarchism, when I discussed it as an extension of Existentialism. To put the idea simply, it is revolution of choice and attitude. In a consumer society, beyond the manipulation of consent and coercion of advertising, we still maintain the right of purchasing power. This seems to be where our voice is heard loudest and choices remain abundant (though they are diminishing at an alarming rate). What I propose, which is in no way novel, is to exercise our right of purchasing by withholding our purchases from those we believe to be corrupt or dissatisfactory to our moral convictions. Again, this is nothing novel. It is essentially boycotting with a new name. This is in accordance with my formerly proposed definition of Anarchism and in an extension of one's autonomy and freedom of choice.

To achieve social change, one can begin not by rallying or collectivist protests, but by a simple individual protest. To set a standard by one's own actions and through one's own choices they are exercising a great individual strength. One always has the choice over their mind, what they accept and what they deny so long as the consciousness of choice is there. To form a lifestyle which is in line with the change one wishes to achieve is the most effective, simplest (it is easier to rally yourself than convince others) forms of retaliation and revolution possible. To simply not comply and to choose otherwise than what is laid before you is the first step of defiance. Using your lifestyle, purchases, livelihood, occupation, diet, and social preoccupations to boycott activities and businesses will surely set the bar and inspire others. Being a strong individual makes a strong community, and if done right, it would spawn a strong community of individuals rather than followers.

Again, I propose this as a new form of Anarchism, one that starts with one's own definition of self and begins to shape the immediate world around them through the choices they ironically are condemned to make (that is one cannot-not make a choice). There is a great deal of rhetoric and genuinely compelling Anarchist thought that proposes a much more radical means to achieve freedom. However, I believe they overlook the freedom one already has, and the power one has through their own will. Also, I believe the language and socialist ideology associated with Anarchism has grown tired and become the butt end of ridicule. It seems to me like the ranting of a 16 year old Rage Against the Machine fan and will not cut to the heart of today's apathetic rabble.

What is needed is a simplification of it all, and a tie to one's own existence. To use Anarchism as a means to everyday activity, everyday choices. It is not to spray painted on walls but to be propagated with one's check books and housing choices. To live frugally, to support locally, to endorse spontaneity, creativity, and simplicity in life. It is more pragmatic, less lofty.

Jam Econo, Be True